Bose Destep

External digest (market for expensive audio equipment) DESTEP analysis Demographic pointors As you know the U. S. has been in a recession for the past 4 years now and is tranquillise struggling to get fully out of it as we speak. This recession in the U. S. did not only affect the U. S. but made a ball-shaped imp crook. During this recession many companies filed for bankruptcy and therefore had to lay off their employees. In other words, there was a major increase of unemployment rate. In the U. S. he unemployment rate jumped from 4. 6% in 2007 to 9. 0% in 2011. Besides the unemployment rate, the net income is also an all- cardinal(prenominal) demographic factor. The recession causes the salary income to shrink. All the above indicates that were going through hard times right now. This message that we, the people, atomic number 18 not easily going to give out money. stinting factors As stated above by the demographic factors, we are in a global recession. The extent of this global recession differs throughout the world.Its logical that in these times there is an increase in the spare-time activity rates. This means that loan applications are being granted less often. other economic factor that should be noted is the tax rates. These 2 onward mentioned rates has a major influence on the spending characteristics of consumers. tender / cultural factors Branding plays an important role in the success of a business. During hard times, branding plays even a with child(p)ger role than before.The fact that consumers are more hesitant to spend their money means that theyre not only looking at the functions of products/services but its now more important than ever to have a champion of involvement/belonging with this brand. With this being said, people are looking for the duplication value of a brand. Their asking themselves If I ought to buy this brand and the functions are there, what else does this mean for me? What is the extra value? . Technological factors Technology plays a big role when manufacturing a product. Are there new aterials that can forge the manufacturing cost down? Are there new ways of change magnitude the clarity of the sound that is coming out the speaker? The progress of applied science is always increasing and businesses can use these technologies to improve their products & services. Wireless systems are a good example of the progress of technology. You can also regain about applications, theyre continuously playing a more important role in the daily lives of us. Applications can be used for many things such as controlling a product or online banking. ecologic factorsEnvironmental issues are being taken more seriously than before. We feel the train to contribute to the well being & improving of the environment however we can. more than businesses are going green meaning theyre taking environmental issues into consideration when manufacturing products or creating services. This is also playing a mor e important role each day. Going green can also act as an extra value that consumers are paying more perplexity to. Political factors Political factors are not applicable. Figures / charts for audio speakers market