Entering True Religion Brand Jeans into Mauritius Essay

In 2002, Jeffrey Lubell lay downed truthful pietism a brand of premium, vintage-inspired denim. Iconic for its precise fit and gossamer stitching details, True Religion has grown exponentially as a company and continues to operate according to its mission statement to make quality, American-made, authentic, timeless, broad fitting, 1970s inspired jeans wear, with a trendsetting appeal for todays consumer (True Religion Brand Jeans, 2009). The company currently caters a wide human body of app arl and accessories for men, women, and children, and is one of Americas leading designer denim brands.As the demand for premium denim has risen over the away decade giving rise to companies such as 7 For tout ensemble Mankind and Paige Premium Denim True Religion has remained successful by entering its products into foreign markets. True Religion jeans can be found all over Asia, Europe, and in less-developed countries such as Egypt. It is this global carriage that allows the brand to maintain an edge over its competitors. Which foreign market should be entered next? While countries such as France and Italy are typical indicate regions amongst clothing brands, developing countries with a large tourer industry could be promising as well.One sylvan in particular shows smashing potential as a new market for True Religion Mauritius. An island located off the southwest coast of Africa, the region offers some of the humankinds most stunning beaches, diverse people, a cosmopolitan society, and a booming tourist industry all of which, would be beneficial for creation True Religion Brand Jeans. Officially named The Republic of Mauritius, the political ashes of the island is a democracy that has been modeled after the British Parliamentary system. This allows for drop by the wayside elections that take place every five years, and secures a separation of effect within the government.Its legal system is primarily based on the cultivated law system of France, as we ll as English coarse law (Government of Mauritius, 2009). The governments prominent presence in the Mauritanian parsimoniousness has proved to be extremely effective and beneficial to the surface area and its people. Several acts have been put into effect to diversify the islands economy and build upon sectors that are currently successful, while striving to become a modern society with a high standard of brio. The success of the soils political and legal systems are further illustrated by Mauritius having a current real growth rate of 5. %, and being voted as the best-governed country in all of Africa (Government of Mauritius, 2009).Although developing countries may be perceived as a risky business investment, Mauritius economic growth and development by the years have proven otherwise. As the official government website of Mauritius states, An spellbinding blend of advantages is offered to international investors. These include political stability, pleasant and peaceful liv ing conditions, efficient telecommunications, pool of qualified professionals conversant in English and cut (Government of Mauritius, 2009).Mauritius has an ultimate goal of modernizing its society this includes modernizing its retail industry. Introducing True Religion jeans to the country provides the company with an untapped resource and would give True Religion a competitive edge against other premium denim brands. There are many opportunities that developing nations such as Mauritius offer. With a society that wishes to be worldly and up-to-date as well as a tourist industry that brings in people from all over the globe, Mauritius can offer True Religion Jeans an entirely new group of potential consumers, in a new and exciting location.